BEAUTY · THE EXECUTIVE SUPPORT UNIT
Execution support for critical international moves.
For beauty brands and manufacturers that need senior support in-market:
negotiation, trade fairs, representation, and follow-through.
Scoped · Approved · Reported
What Executive Support is
A selective execution format for concrete mandates: decisions, negotiations, market presence, and follow-through.
Defined scope. Senior support. Clear next steps.
Built for execution. Built from inside the beauty industry.
On-the-ground support with defined scope, approvals, and reporting.
Led by Lorena Sánchez, with 20 years in cosmetics—from factory and quality to contracts, negotiations, and trade fairs.
Not theory. Experience shaped in factory, channel, and market.
Clear scope & success criteria.
Defined before we start.
Controlled Execution.
What, who, when—approved in advance.
Actionable reporting.
Evidence. Next actions. Owner.
01
Commercial Office in Europe
Continuity, partner follow-up, and European-hour coordination—without building a local team.
02
Senior Representation
Negotiation-grade support for distributor meetings, retail conversations, and contract discussions.
The Three Services
Execution support—scoped, approved, reported.
03
Trade Fair Operations
A complete fair unit: stand build, logistics, staffing, on-site execution, content capture, and reporting. Lead follow-through can activate separately under Senior Representation.
Fit before activation
Good fit
Defined mandate and objective.
Decision owner on the client side
Defensible margins and clear boundaries
Senior execution where presence adds value
Not for
“Presence-only” mandates
Total delegation without internal involvement
Open-ended representation without limits
Operations that compromise margin, brand, or operation
How we work
Nothing moves without defined scope, approvals, cadence and reporting.
If there is fit, we confirm cadence, owners, deliverables, and budget treatment before activation.
Approvals in advance. Budgets separated when activation costs apply. Representation limits defined in writing. No backoffice, logistics, or consumer operations unless agreed
margin · brand · operation